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Over a decade of development and billions invested

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A MOVE TOWARDS TECHNOLOGY

Technology – Over the years, it has radically changed our lives. The way we work, the way we communicate, the way we travel.

But technology goes hand-in-hand with science. We couldn’t have created IQOS without it. This combination of both science and technology is how we developed a new electronic device.

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HEATING VS. BURNING

Heating tobacco, rather than burning it, may seem like a small change. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, without burning the tobacco.

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IQOS is an electronic device that heats tobacco rather than burning it. It should be used exclusively with compatible tobacco sticks. The use of IQOS is not risk-free.