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Over a decade of development and billions invested

IQOS is a real alternative to smoking

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A move towards technology

 

Technology – Over the years, it has radically changed our lives. The way we work, the way we communicate, the way we travel. And with IQOS, the way we consume tobacco.

But technology goes hand-in-hand with science. We couldn’t have created IQOS without it. This combination of both science and technology is how we developed a better alternative to smoking.

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Heating vs. Burning

Heating tobacco, rather than burning it, may seem like a small change - but it redefines the way we experience tobacco. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, without burning the tobacco.

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IQOS is an electronic device that heats tobacco rather than burning it. It should be used exclusively with compatible tobacco sticks. The use of IQOS is not risk-free.