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Over a decade of development and billions invested

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A MOVE TOWARDS TECHNOLOGY

Technology - Over the years, it has radically changed our lifestyles. Like the way we work, the way we communicate or the way we travel.

But technology goes hand in hand with science. Without it, we could not have created IQOS. This combination of science and technology has allowed us to develop an alternative to cigarettes.

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HEATING VS. BURNING

Heating tobacco, rather than burning it, may seem like a small change. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, without burning the tobacco.

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