A move towards technology
Technology – Over the years, it has radically changed our lives. The way we work, the way we communicate, the way we travel. And with IQOS, the way we consume tobacco.
But technology goes hand-in-hand with science. We couldn’t have created IQOS without it. This combination of both science and technology is how we developed a better alternative to smoking.
IQOS is an electronic device that heats tobacco rather than burning it. It should be used exclusively with compatible tobacco sticks. The use of IQOS is not risk-free.