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An alternative

At Philip Morris International, we developped a better alternative to smoking cigarettes: IQOS.

 Backed by our IQOS HeatControl™ Technology, IQOS heats tobacco rather than burning it - no ash and no cigarette smoke smell.

The IQOS line up

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Tougher, faster, better. Contemporary design, improved functionalities, wide range of customization options. 

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Our all in one pocket size solution; to complement  your IQOS experience.

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Classic, intuitive and user- friendly.

Benefits of IQOS

Discover the benefits of IQOS and HeatControlTM Technology

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IQOS 3

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Our new IQOS has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlusTM System - redefined protection and reliability for  IQOS.

Discover IQOS 3
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The IQOS 3 : tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge.

Discover IQOS 3 Multi

Make it yours

Customize it with  a variety of design combos — whatever you choose, bring colors to  IQOS experience.

Designing a smoke-free future

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IQOS is an electronic device that heats tobacco rather than burning it. It should be used exclusively with compatible tobacco sticks. The use of IQOS is not risk-free.