A new alternative to smoking
At Philip Morris International, we developped a better alternative to smoking: IQOS.
Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - no cigarette smell, no ash and no smoke.
Make it yours
Customize it with a variety of design combos — whatever you choose, bring colors to IQOS experience.
IQOS is an electronic device that heats tobacco rather than burning it. It should be used exclusively with compatible tobacco sticks. The use of IQOS is not risk-free.