At Philip Morris International, we developped a better alternative to smoking cigarettes: IQOS.
Backed by our IQOS HeatControl™ Technology, IQOS heats tobacco rather than burning it - no ash and no cigarette smoke smell.
Our new IQOS has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlusTM System - redefined protection and reliability for IQOS.
The IQOS 3 : tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge.
Make it yours
Customize it with a variety of design combos — whatever you choose, bring colors to IQOS experience.
IQOS is an electronic device that heats tobacco rather than burning it. It should be used exclusively with compatible tobacco sticks. The use of IQOS is not risk-free.