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Benefits of IQOS

Discover the benefits of IQOS and HeatControlTM Technology

Close up of IQOS 3 DUO device
IQOS 3 DUO cigarette alternative

An alternative

At Philip Morris International, we developped a better alternative to smoking cigarettes: IQOS.

 Backed by our IQOS HeatControl™ Technology, IQOS heats tobacco rather than burning it - no ash and no cigarette smoke smell.

2 CONSECUTIVE USES

IQOS 3 DUO device in red
IQOS 3 DUO device in red
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Inspired by your feedback, IQOS 3 DUO now provides two consecutive uses.

LEARN MORE

The IQOS line up

IQOS 3 DUO in gold

This new version now provides you with two consecutive uses without any holder recharge.

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Our all in one pocket size solution; to complement  your IQOS experience.

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Classic, intuitive and user- friendly.

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Make it yours

Customize it with  a variety of design combos — whatever you choose, bring colors to  IQOS experience.

Designing a smoke-free future

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IQOS is an electronic device that heats tobacco rather than burning it. It should be used exclusively with compatible tobacco sticks. The use of IQOS is not risk-free.