A new alternative to smoking


At Philip Morris International, we developped a better alternative to smoking: IQOS.

Backed by science and our exceptional HeatControl™ Technology, IQOS heats tobacco rather than burning it - no cigarette smell, no ash and no smoke.

Benefits of IQOS

Discover the benefits of IQOS and HeatControl Technology

Benefits - HP2
Benefits - HP1

Make it yours

Customize it with a variety of design combos — whatever you choose, bring colors to IQOS experience.

Designing a smoke-free future

We have made it our mission to give adult smokers who would otherwise continue to consume tobacco, access to better alternatives.

Cube - HP

IQOS is an electronic device that heats tobacco rather than burning it. It should be used exclusively with compatible tobacco sticks. The use of IQOS is not risk-free.